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Procurement

Case, carton and pallet quantities: how to buy packaging at the right step

Cost per unit does not fall smoothly. It falls in steps, at case, carton and pallet. Buying just under a step is the most common way buyers overpay.

Chubby Gorilla Unicorn bottle, Aviator and Spiral containers, the formats stocked for case and pallet pricing
Stocked Chubby Gorilla formats: pricing steps down at case, carton and full pallet quantities

The three steps

A case is the smallest sealed pack. A carton groups cases for shipping. A pallet is the full freight unit, and it is where the biggest per unit drop happens because handling and freight are spread across more units.

Calculate your real run rate

Take your monthly fill volume, multiply by twelve, and add a scrap allowance of 3 to 5 percent for line rejects and damaged units. Compare that number against the pallet quantity before you place a case order.

When to buy up a step

Buy to the next step when at least one of these is true.

  • Your annual run rate crosses the step within two orders
  • The SKU is a long term core format, not a trial
  • Storage cost per pallet is lower than the per unit saving
  • Freight is a meaningful share of your landed cost

When not to

Do not buy up a step for a new SKU that has not proven sell-through, or for a format you may still change after line validation. Buy a case, validate, then commit.

Mockups and reference shots

Click any thumbnail to open the full size view. Use the arrow keys to move through the set.

Documents for this guide

The drawings, specs and certificates behind the numbers on this page. Preview them here first, no form in front of it.

  • 2026 full product catalog

    Every stocked format with sizes, closures, materials and the customization options: finishes, printing, labeling and PCR resins.

    PDF
  • Labels and dimensions

    Label panel sizes and bottle dimensions per format, so your printer can set up artwork without guessing.

    Drawings

Frequently asked

Do you publish case and pallet pricing?
Yes. Case pricing is visible in the catalog, and carton or pallet pricing is confirmed on request for the exact SKU.
Can I mix SKUs on one pallet?
Often yes, depending on format and warehouse. Send your list through the quote form and we will confirm what can ship together.
How fast is a reorder?
Stocked formats ship from the EU or US warehouse, so reorders typically move in days rather than production lead times.

Get pallet pricing

Need volume pricing?

Need this priced at volume?

Send the format, the fill and your annual run rate. We come back with real numbers.

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